Why do great coaches do what they do?
For Bernardo Ferdman, the path to executive coaching wasn’t a single moment—it was a journey shaped by personal experience, cultural adaptation, and a deep curiosity about human interaction.
“I’m an immigrant to the United States. I came as a child and had to learn not just English—but how to understand people who are different from me.”
That experience gave Bernardo more than just language fluency. It sparked a lifelong passion for understanding others, bridging differences, and helping people communicate more effectively—across cultures, roles, and systems.
At Berman Leadership, we believe the best coaches are those who’ve lived the work. Bernardo’s story reflects that.
“I’ve always enjoyed unpacking interactions and learning how to improve communication—especially across differences.”
His coaching is grounded in empathy, shaped by systems thinking, and guided by a desire to help leaders and teams thrive—no matter how complex the context.
Coaching isn’t just what he does. It’s who he is.
Explore how our coaches bring depth and perspective to every partnership:
https://bermanleadership.com/our-approach