At Berman Leadership, we’ve seen firsthand how coaching is evolving—and so are clients’ expectations.
In a recent conversation, Berman Leadership founder Bill Berman put it simply:
“Companies want somebody who knows what they’re going through.”
That doesn’t necessarily mean a coach must have walked in their client’s exact shoes. They don’t need to be a former lawyer to coach lawyers, or a healthcare executive to support a hospital system. But they do need to understand the pressures, vocabulary, and rhythms of that world.
Why does that matter?
Because it helps clients feel seen.
When a coach brings contextual fluency—when they “get it”—clients don’t have to waste time translating their experience. They can go deeper, faster. That sense of being understood builds trust, which unlocks more powerful coaching outcomes.
At Berman Leadership, we build our team with that principle in mind. Our coaches come from diverse backgrounds but share a core ability: to connect deeply with the lived realities of the leaders they support.
Because coaching isn’t just about insight. It’s about relevance.
And relevance is what makes coaching truly resonate.
Learn how our coaches help leaders feel seen—and succeed:
https://bermanleadership.com/our-approach